Overview

• Snoopy first appeared on October 4, 1950 in Charles M. Schulz’s Peanuts, two days after Charlie Brown’s debut.
• The beagle became the strip’s breakout star through silent expressiveness and recurring alter egos such as a World War I flying ace and a frustrated writer.
• His reach spans television specials like A Charlie Brown Christmas, feature films including The Peanuts Movie, books, stage shows and parade appearances.
• The brand powers fashion and retail collaborations and anchors theme-park areas such as Camp Snoopy and Planet Snoopy, with cultural touchpoints ranging from NASA ambassadorships to Apollo 10’s “Charlie Brown” and “Snoopy” call signs.
• Rights are managed by Peanuts Worldwide, controlled by the Schulz family, WildBrain and Sony, and coverage reiterates that Disney is a distributor rather than the owner.