Overview

• The AFL has officially confirmed Snoop Dogg as the Telstra Pre-Game Entertainment act at the MCG on September 27, 2025, ahead of the 2:30 pm AEST kickoff.
• Mushroom Group will produce the live show in collaboration with presenting sponsor Telstra and engagement partner Seeker Agency, with further Australian performers to be unveiled closer to the event.
• AFL CEO Andrew Dillon described Snoop Dogg as a pioneer entertainer whose presence will elevate the cultural and entertainment spectacle for an expected crowd of around 100,000 fans.
• The Californian rapper will make his MCG debut following his Super Bowl LVI halftime performance in 2022 and his return to Australia after a character-based visa ban was lifted in 2008.
• The booking continues the AFL’s trend of securing global headliners—including Katy Perry, KISS and Robbie Williams—to broaden Grand Final Day’s appeal beyond the football field.