Snoop Dogg Takes Over Arizona Bowl with Unprecedented Spectacle

The rapper-turned-sponsor brought his signature style to the game, blending entertainment, sports, and community engagement in Tucson.

Snoop Dogg served as host, sponsor, and performer at the newly renamed 'Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop.'
The Miami RedHawks defeated the Colorado State Rams 43-17, with Miami's Kevin Davis setting a bowl record with a 97-yard touchdown run.
Snoop participated in various roles, including leading the coin toss, conducting the halftime show, and even calling plays from the sidelines.
The event featured Snoop's branding throughout, including custom field designs, a lowrider entrance, and gold chains gifted to players postgame.
Snoop's involvement also highlighted NIL (Name, Image, Likeness) opportunities for players and underscored his long-standing connection to football through his youth league.