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Snoop Dogg Returns to NBCUniversal’s Milan-Cortina 2026 Olympic Coverage

NBC credits his viral Paris 2024 work, which earned two Sports Emmys, as evidence of his pull with viewers.

Overview

  • NBCUniversal confirmed he will return as a roving correspondent for the Milan-Cortina Winter Games in February 2026.
  • He will appear with host Mike Tirico during primetime, explore northern Italy, attend events, and interact with athletes' families.
  • The recurring “Snoop’s Greatest Hits” segment will be back to recap daily highlights with his commentary.
  • The announcement ran during NBC’s Sunday Night Football broadcast, paired with a new promotional video featuring Snoop.
  • Opening Ceremony coverage is set for Feb. 6 at Milan’s San Siro, airing live at 12 p.m. ET and again at 8 p.m. ET on NBC and Peacock, with Savannah Guthrie and Terry Gannon hosting and Shaun White joining the Parade of Nations booth.