Snoop Dogg Leads Diverse Group in Bid to Purchase Ottawa Senators

One member of entrepreneur Neko Sparks' bidding group for the Ottawa Senators hockey team is famous rapper Snoop Dogg.
Sparks hopes to lead the NHL's first ownership group with a majority of people of color.
Snoop plans to help market hockey to diverse families and use his celebrity to grow the Senators brand.
The bidding war for the Senators could reach over $1 billion, making it the richest sale in NHL history.
Ryan Reynolds is leading another group also interested in purchasing the Senators.