Overview
- Snoop Dogg led the Vikings–Lions Christmas halftime special at U.S. Bank Stadium, produced and streamed globally by Netflix and carried locally on CBS affiliates.
- Guests included country star Lainey Wilson and Huntrix vocalists EJAE, Audrey Nuna, and REI AMI, with Martha Stewart delivering the intro and Andrea and Matteo Bocelli closing with “White Christmas.”
- The performance blended Snoop staples such as “Nuthin’ but a G Thang,” “Who Am I (What’s My Name)?” and “Drop It Like It’s Hot” with holiday material like “My Favorite Things” and a K-pop take on “The Twelve Days of Christmas.”
- Social posts praised the scale and variety of the production while some viewers alleged lip-syncing by performers, a claim not independently confirmed.
- Financial terms for Snoop’s appearance were not disclosed, with reports citing Beyoncé’s roughly $20 million Netflix-backed deal in 2024 as context, and Snoop promoted the event with a new single, “Christmas in Minnesota,” released on Christmas Eve.