Overview
- Snoop’s Holiday Halftime Party at U.S. Bank Stadium ran as a produced medley during Vikings–Lions, blending his hits with seasonal standards.
- Guest turns included HUNTR/X vocalists EJAE, Audrey Nuna and REI AMI, country star Lainey Wilson, and a surprise finale from Andrea and Matteo Bocelli.
- Martha Stewart opened the segment with a Snoop-themed reading before a staged performance featuring an on-field orchestra, choir, dancers and festive staging.
- Viewers praised the spectacle and lineup, while many complained about low vocal levels on the Netflix telecast and some alleged lip syncing.
- Payment details were not confirmed, with reports pointing to Netflix’s 2024 Beyoncé deal as context, and Snoop promoted the event with a new single, Christmas in Minnesota, released the day before.