Overview
- Snoop’s Holiday Halftime Party will run live at U.S. Bank Stadium during Lions–Vikings, with kickoff at 4:30 p.m. ET and the show expected between roughly 5:40 and 6:15 p.m. ET.
- Confirmed guests include Lainey Wilson and HUNTR/X vocalists EJAE, Audrey Nuna and REI AMI, with a Netflix teaser narrated by George Clinton.
- The game and halftime show stream on Netflix, with local CBS carriage in the Detroit (WWJ-62) and Twin Cities (WCCO-4) markets plus NFL Plus mobile access.
- Netflix’s coverage begins with an 11 a.m. ET pregame and a Kelly Clarkson performance of Underneath the Tree, followed by Cowboys–Commanders at 1 p.m. ET and a separate Broncos–Chiefs nightcap on Prime Video.
- Three of the four teams in Netflix’s doubleheader have been eliminated while Detroit’s playoff path is slim, positioning the entertainment-driven broadcast as a viewership test after last year’s Christmas games averaged 24 million-plus; sportsbooks have also posted halftime prop bets.