Overview

• Snoop Dogg unveiled Swansea City’s new home jersey on July 13 with the slogan “Dogg included” as a tongue-in-cheek response to Wrexham’s earlier “Dog not included” launch by Ryan Reynolds.
• Ryan Reynolds and co-owner Rob McElhenney introduced Wrexham’s retro kit on social media this week, posting a photo of Reynolds in the shirt holding a dog and joking that the pet was not part of the deal.
• Snoop’s launch video drew on his bona fides as an NBC Olympics correspondent and Olympic torchbearer at Paris 2024 to reinforce his genuine sports credentials.
• The two Welsh sides will meet in the Championship for the first time since 1982, capping Wrexham’s ascent through three divisions back to the second tier.
• High-profile stakes at both clubs—from Reynolds and McElhenney at Wrexham to Ballon d’Or winner Luka Modric’s minority share in Swansea—underscore a growing trend of entertainment figures reshaping football marketing.