Overview

• Snoop Dogg completed his investment on July 17–18, joining Luka Modric and American investors Brett Cravatt and Jason Cohen as minority co-owners of Swansea City AFC.
• The rap icon confirmed he will use personal funds to support the club, though Swansea City has not disclosed the financial details of his stake.
• In a club statement, Snoop Dogg praised Swansea as a “proud, working-class” side and described it as “an underdog that bites back, just like me.”
• Swansea’s ownership group said it expects Snoop’s “colossal global fanbase” to broaden the club’s reach and boost commercial revenue.
• His entry marks a continuation of celebrity investment in lower-division football as clubs pursue brand expansion and Premier League ambitions.