Overview

• Snoop Dogg’s stake in the Championship club was formalized this week following his appearance at Swansea’s 2025-26 kit launch.
• His investment joins Luka Modric’s April entry alongside Andy Coleman, Brett Cravatt, Nigel Morris and Jason Cohen.
• CEO Tom Gorringe said Dogg’s genuine football passion and global reach will help unlock new sponsorships and boost overseas merchandise sales.
• Swansea reported a £15.2 million pre-tax loss last season and has been out of the Premier League since relegation in 2018.
• The ownership group plans to deploy fresh capital to stabilize finances and support Swansea’s bid for promotion back to England’s top flight.