Snoop Dogg and Master P File Lawsuit Against Walmart and Post Consumer Brands

The lawsuit alleges sabotage of their cereal brand, Snoop Cereal, by keeping it off store shelves and inflating prices online.

Snoop Dogg and Master P accuse Walmart and Post Consumer Brands of sabotaging their cereal brand by not displaying it on shelves and hiking online prices.
The lawsuit claims the companies colluded to prevent Snoop Cereal from competing in the market, following a refused offer to buy the brand.
Snoop Cereal, launched in 2022, aimed to promote diversity and create opportunities for minority-owned businesses.
Civil rights attorney Ben Crump represents the plaintiffs, seeking damages exceeding $50,000 and a jury trial.
Post and Walmart respond, citing lack of consumer demand and stating their support for entrepreneurs, while the plaintiffs highlight challenges faced by minority-owned businesses.