Snoop Dogg and Dr. Dre's 'Gin & Juice' to Sponsor Arizona Bowl

The iconic rap duo's spirits brand becomes the first alcoholic beverage sponsor for a NCAA bowl game, promising a unique game-day experience.

Snoop Dogg's involvement in the Arizona Bowl marks a historic shift in college football sponsorships, integrating music and sports in unprecedented ways.
The partnership includes multiyear sponsorship, with the game rebranded as the 'Snoop Dogg Arizona Bowl presented by Gin & Juice'.
The Arizona Bowl aims to enhance the fan experience, blending entertainment with traditional sports elements.
Local community and charities to benefit significantly from the event, aligning with the bowl's tradition of supporting local causes.
Snoop Dogg's personal connection to football through his Snoop Youth Football League underscores the partnership's synergy between his interests and the sport.