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SNCF Blocks Ads for Jordan Bardella's Book, Citing Neutrality Concerns

The decision by Mediatransports to halt the campaign for Bardella's autobiography has sparked accusations of censorship and political bias.

  • Mediatransports, the company managing advertising in SNCF stations, has refused to display ads for Jordan Bardella's book, citing a breach of neutrality principles.
  • Bardella, the president of the Rassemblement National, has condemned the decision as an act of censorship and threatened legal action.
  • SNCF unions had previously opposed the ad campaign, arguing that promoting a far-right political figure was inappropriate for public spaces.
  • The advertising campaign was planned to include over 500 displays across various French stations starting in late November.
  • The book, titled 'Ce que je cherche,' is set to be released on November 9, accompanied by a promotional push on Bolloré-owned media channels.
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