Overview

• At the Creator Connect gathering in Delhi on September 26, Snap highlighted two-year gains that include doubled total watch time and a 1.5x rise in official Snap Stars, plus more than 4x year-over-year growth in Spotlight posts.
• The event featured training through Snap School, sessions on monetization via global revenue share and rewards programs, and workshops on storytelling for emerging and established creators.
• Attendees previewed Snapchat’s fifth-generation Spectacles, with demos showcasing real-time Lenses and a Spectator Mode designed to expand AR-driven storytelling.
• Snap said India remains central to its global creator strategy, with a nationwide build-out of creator agencies beyond Delhi and Mumbai into Hyderabad, Chennai, and Kolkata to reach talent outside major metros.
• To bolster paid opportunities, Snap cited collaborations with advertisers such as Myntra, Flipkart, L’Oréal, Unilever, and Reckitt, and showcased creator participation from athletes like Neeraj Chopra and cricketers Abhishek Sharma, Arshdeep Singh, Washington Sundar, and Rishabh Pant, as well as entertainers including Diljit Dosanjh, Karan Aujla, Guru Randhawa, and Rashmika Mandanna.