Overview
- The phased rollout begins over the coming weeks in the United States, Canada, and New Zealand.
- Topic Chats appear in Chat shortcuts, search, the Stories page, and on Spotlight videos, with entry via a prominent yellow “Join the Chat” button.
- Display names are visible in conversations while profiles remain non-tappable and display names cannot be used for search to reduce unwanted contact.
- Snap will deploy LLMs and other safety systems to moderate discussions, enable reporting, and enforce rules with actions such as warnings and account blocks.
- Messages may be retained for up to five years, and conversations cluster related Snaps and surface Spotlight videos while showing when friends have joined.