Snapchat Shifts Strategy to Boost Ad Revenue and AR Innovation

Facing declining stock prices, Snap Inc. will introduce new ad placements and expand augmented reality features.

Snapchat's stock has dropped approximately 45% this year, prompting a strategic shift.
CEO Evan Spiegel announced plans to increase ad placements, including in previously ad-free areas.
The company will leverage machine learning and automation to enhance its advertising business.
Snap is investing in augmented reality glasses and generative AI tools to attract users and advertisers.
Despite user growth, Snap's revenue has lagged behind competitors like Meta and TikTok.