Overview

• Snapchat is abandoning its simplified three-tab redesign after testing revealed power users struggled to adapt and preferred the familiar five-tab layout.
• The three-tab design removed Snap Map and Stories tabs, consolidating navigation to chat, camera, and Spotlight, which frustrated engaged users.
• Snap reported a 1 million DAU drop in North America, bringing the total to 99 million, while global DAUs grew to 460 million in Q1 2025.
• Revenue increased by 14% year-over-year to $1.36 billion, driven by advertising improvements and Snapchat+ subscriptions.
• CEO Evan Spiegel teased future announcements on AI and augmented reality features, emphasizing Snap's long-term innovation strategy.