Overview

• Snapchat launched a premium subscription tier called Snapchat+ in August 2021 and has gained over 4 million paying subscribers.
• Snapchat+ offers exclusive features like custom emoji, chat filters, and story view counts for $3.99 per month.
• The number of subscribers represents a small fraction of Snapchat's total user base of over 750 million monthly active users.
• Other social platforms like Twitter and Facebook have also started paid subscription services.
• Snap's stock price has increased 30% this year but remains down 86% from its all-time high in 2021.