Snapchat Partners with Google to Enhance My AI with Gemini's Multimodal Capabilities

The integration of Google's Gemini AI has significantly boosted user engagement and added advanced features to Snapchat's My AI.

Snapchat's My AI chatbot now uses Google's Gemini AI model, enhancing its ability to process text, audio, images, and videos.
Since the integration, Snapchat has seen a 2.5x increase in user engagement in the United States.
Users can now interact with My AI by sending images or audio files and receiving contextual responses, such as identifying the healthiest snack option or translating street signs.
The partnership marks a continuation of Snap and Google Cloud's decade-long collaboration, initially starting when Snapchat was launched on Google Cloud in 2011.
Despite the new features, concerns remain about the potential risks My AI poses to users, especially children, as the chatbot becomes more advanced.