Overview

• Home Safe rolled out on July 24, 2025, integrates with Snap Map to let users notify friends or family once they reach their home location.
• Users must set their home address on Snap Map by tapping their Bitmoji and selecting the “My Home” option before sending an alert.
• The feature sends an automated one-time notification upon arrival and then deactivates to avoid ongoing tracking.
• Alerts can only be sent to friends with whom a user already shares their location, ensuring notifications go to pre-approved contacts.
• Snap Map, which launched in 2017 and now has over 400 million monthly active users, underpins the new safety-oriented feature.