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Snapchat Launches AI-Powered Video Lenses for Premium Users

The new AI video Lenses, available to Snapchat Platinum subscribers, feature generative effects like animated animals and photorealistic flowers.

Snapchat will add new AI video Lenses on a weekly basis
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Overview

  • Snapchat has introduced AI-powered video Lenses, leveraging its in-house generative video model to create immersive augmented reality effects.
  • The feature is exclusive to Snapchat Platinum subscribers, the platform's highest subscription tier, costing $14.99 to $15.99 per month depending on the region.
  • Three initial AI Lenses are available: 'Raccoon' and 'Fox,' which add animated animals, and 'Spring Flowers,' which generates a bouquet effect with a zoom-out animation.
  • New AI video Lenses will be added weekly, with videos automatically saved to Memories and shareable via Stories or Spotlight.
  • Snapchat's AI video Lenses follow the company's history of integrating advanced AR and AI tools, aiming to stay competitive with platforms like Instagram and TikTok.