Snapchat Introduces Sponsored Ads in Chats and Promoted Places on Snap Map

The new ad placements aim to enhance Snapchat's digital advertising strategy amid revenue challenges.

Snapchat is testing Sponsored Snaps in the Chat tab, allowing businesses to send full-screen vertical video ads directly to users.
Disney is the first partner for Sponsored Snaps, with ads appearing distinctly from regular chats and disappearing if unopened.
Promoted Places on Snap Map will feature ads from brands like McDonald's and Taco Bell, highlighting sponsored locations to users.
Snapchat's new ad formats are part of efforts to improve its advertising business, which has lagged behind competitors.
These initiatives are designed to increase engagement and visitation to advertised locations, with a reported 17.6% boost for frequent users.