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Snapchat Introduces ChatGPT AIAR Lenses and Lens Studio 5.0 Beta at Lens Fest 2023

Snapchat's Lens Studio 5.0 Beta enables developers to create more complex AR projects with enhanced productivity and AI capabilities, including the ability to use ChatGPT in their lenses and to generate 3D face masks, while new integrated revenue models offer developers the opportunity to include exclusive, fee-bearing AR features within their lenses.

Overview

  • Snapchat has introduced Lens Studio 5.0 Beta at Lens Fest 2023, which offers developers more advanced tools for creating augmented reality (AR) projects, significantly improving the performance of their workflow with projects loading up to 18x faster.
  • Snap's new Lens Studio beta includes ChatGPT, an OpenAI-powered technology that will allow for interactive and educational content like quizzes or randomizers, as showcased in a solar system-themed filter demonstrated at the event.
  • A 3D face mask generator, another feature powered by AI, makes it possible to create generative AI face lenses, promoting potential for viral content creation.
  • Lens Studio 5.0 Beta now supports collaborative tools like Git, enabling multiple developers to work concurrently on AR projects, allowing for more streamlined and efficient workflows.
  • In addition to these advancements, Snapchat offers continual support to developers for building their businesses on the platform. Digital Goods, introduced last year, are now accessible to all developers for incorporating into their Lenses, enabling them to offer exclusive, fee-based AR features.