Snapchat Expands Monetization Program for Creators

The platform will introduce ad revenue sharing for longer Spotlight videos starting February 1, 2025.

Snapchat's new unified monetization program will allow creators to earn ad revenue from Spotlight videos over one minute long and Stories posts.
The current Spotlight Rewards Program will end on January 31, 2025, as the new initiative takes effect the following day.
Eligibility criteria include at least 50,000 followers, 25 monthly posts to Saved Stories or Spotlight, and meeting specific viewership benchmarks within 28 days.
Spotlight viewership has grown 25% year-over-year, reaching over 500 million monthly active users, creating significant opportunities for creators to monetize their content.
The update comes as TikTok faces a potential U.S. ban, positioning Snapchat to attract creators seeking alternative platforms.