Overview

• The Lens+ subscription launched June 11 at $8.99 per month and offers access to hundreds of exclusive Lenses, including new AI video filters and a Bitmoji Game Lens.
• Snapchat will add fresh AR experiences every week using both in-house and select creator-made Lenses without gating any previously free filters.
• In the coming months, Snap will enable a group of Lens creators to monetize their exclusive effects through the Lens+ program.
• Since its 2022 debut, Snapchat+ has grown to more than 14 million subscribers and helped drive a 14% year-over-year revenue increase in Q1 2025.
• Snap continues to offer a $14.99 Platinum Snapchat+ tier that bundles all standard and Lens+ perks and is working toward an AR glasses release in 2026.