Overview

• Users can preview incoming Snapchat messages and send quick replies directly from their wrists.
• The app enables swift responses but does not support viewing images or videos on the Apple Watch.
• CEO Evan Spiegel previously doubted the watch’s screen size, making this rollout a notable shift in the company’s device strategy.
• Facebook Messenger and WhatsApp currently lack dedicated watchOS apps, giving Snapchat a competitive edge in wearable messaging.
• Snap says the launch reflects its broader commitment to offering Snapchat across mobile, web, tablets and wearable devices.