Overview
- On Tuesday at the Augmented World Expo, CEO Evan Spiegel revealed Specs and began preorders, and Snap said it expects to ship to the United States, France and the United Kingdom by the end of the year.
- Specs project 3D digital objects into the wearer’s view and include AI contextual assistance, audio and video playback, Bluetooth notifications, and roughly four hours of mixed‑use battery life with a charging case that extends total use to about 20 hours.
- Snap set the price at $2,195, positioning the glasses as a mid‑range, glasses‑style alternative to lower‑priced Meta/Ray‑Ban devices and to Apple’s $3,499 Vision Pro headset.
- The company plans to rely on hundreds of AR experiences and a decade of Snapchat’s augmented‑reality tools to drive daily use, but the rollout carries commercial risk after Snap’s 2016 Spectacles later contributed to inventory losses.
- A Mexico release date has not been confirmed and buyers should expect a steep local cost since the announced U.S. price converts to roughly 41,000 Mexican pesos at current exchange rates.