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Snap Strikes $400 Million Perplexity Deal as Earnings Beat Lifts Shares

The integration will put Perplexity’s sourced answers inside Snapchat’s Chat starting in early 2026.

Overview

  • Perplexity will pay Snap $400 million over one year in cash and equity, with revenue from the partnership expected to start contributing in 2026.
  • Perplexity’s AI answer engine will be embedded in Snapchat’s Chat to deliver conversational responses from verifiable sources without leaving the app.
  • Snap said Perplexity will control the responses and that the company will not sell advertising against those answers.
  • Snap reported Q3 revenue of $1.51 billion, up 10% year over year, a narrowed net loss of $104 million, 477 million daily active users, and a $500 million stock buyback.
  • Shares jumped as much as 25% after hours as Snap guided Q4 revenue to $1.68–$1.71 billion, while warning DAU could dip in Q4 due to new age-verification and regulatory changes including Australia’s minimum-age law.