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Snap Shares Plunge After Q2 Miss, Glitch Hits Revenue Growth

Snap is projecting stronger third-quarter sales via a surge in Snapchat+ subscriptions to offset the impact of a recent ad-auction glitch.

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Snapchat logo is seen in this illustration taken July 28, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

Overview

  • Snap reported second-quarter revenue of $1.34 billion, narrowly missing the $1.35 billion consensus and registering its slowest 12-month growth rate at 8.1%.
  • An unintended change to its ad-auction platform allowed campaigns to clear at reduced prices, with Snap confirming the error has been reversed.
  • Global average revenue per user fell to $2.87 against expectations of $2.90, and the company’s net loss widened to $263 million from $249 million a year earlier.
  • Daily active users climbed 9% to 469 million, while Snapchat+ subscriptions jumped 42% year-over-year to nearly 16 million, driving gains in its Other Revenue segment.
  • For the third quarter, Snap forecasts revenue of $1.475 billion to $1.505 billion and has realigned its engineering and business teams to bolster platform integrity and growth.