Overview
- Snap announced a public launch in Los Angeles that will be livestreamed at 4:00 p.m. PT on Wednesday, September 16.
- CEO Evan Spiegel will deliver the first in-depth demonstrations and host hands-on sessions for industry partners, developers, and creators.
- Snap describes SPECS as standalone AR glasses that display digital content in the wearer’s field of view and use on-device AI for assistance, work tools, entertainment, and shared experiences.
- The glasses are listed at $2,195, are available for preorder, and are reported to be expected to ship in the US, UK, and France this fall.
- By positioning SPECS as both a consumer device and a platform, Snap aims to spur app and developer growth that could change everyday AR use but must overcome high pricing to win broad adoption.