Overview

• Snap's Q1 2025 revenue rose 14% year-over-year to $1.36 billion, slightly beating analyst expectations, while net losses narrowed significantly to $140 million.
• The platform reached 460 million daily active users and 900 million monthly active users, marking new user milestones and continued growth.
• Snap withheld Q2 financial guidance, citing economic uncertainties, evolving trade policies, and advertising demand challenges tied to tariff changes and the end of the de minimis exemption.
• Direct response advertising grew by 14%, contributing to a 9% overall increase in ad revenue, while brand-oriented ad sales declined by 3%.
• Snapchat+ subscriptions grew to 15 million, and the company revised its full-year operating expense and stock-compensation guidance downward to reflect cost management priorities.