Snap Reports Q4 Profit and User Growth, Surpassing Expectations

The social media company posted a $9 million profit, 453 million daily active users, and continued advertising gains in Q4 2024.

Snap's Q4 2024 revenue rose 14% year-over-year to $1.56 billion, narrowly beating Wall Street's $1.55 billion estimate.
The company reported a quarterly profit of $9 million, a significant turnaround from a $248 million loss in the same period last year.
Daily active users increased by 9% year-over-year to 453 million, with global average revenue per user holding steady at $3.44.
Snap attributed its revenue growth to improvements in its advertising platform, with small- and medium-sized businesses driving ad revenue gains.
The company unveiled plans to expand AI-powered features and enhance its augmented reality offerings, including updates to its Spectacles and new Super Bowl activations.