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Snap Launches SPECS Intelligence and Opens Preorders for Premium AR Specs

Snap pairs an anticipatory cross-device AI with carrier-connected augmented-reality hardware to push into consumer and enterprise use this fall.

Overview

  • Snap publicly launched SPECS Intelligence with a U.S. iOS preview available today and an invitation-only early-access waitlist for a fuller Mac app experience.
  • The company opened preorders for Specs AR glasses starting at $2,195 with a $200 refundable deposit and said shipping will begin later this fall in the U.S., U.K., and France with demos starting October 1 in Los Angeles.
  • Snap announced a cellular Connected Case that links Specs to Verizon in the U.S. and to Orange and EE in Europe, with carrier plans listed at $10 per month for Verizon customers and $20 per month for non‑Verizon customers and a bundled case-plus-glasses price of $2,395.
  • To push into workplaces, Snap struck integrations with enterprise partners including Salesforce, Nvidia, and AWS so the glasses can surface company data, run visual-AI workflows, and accept voice commands for hands-free tasks.
  • Snap says SPECS Intelligence uses a mix of U.S.-hosted open-source models plus local on-device models, and it will not let Snap staff view personal connected content or use that content to train its models, though the company acknowledged that user trust will be central to adoption.