Snap Bars Fully AI-Generated Videos From Spotlight Recommendations

Overview

• Snap updated Spotlight on Friday, July 31, 2026, to make wholly AI-generated videos ineligible for recommendation in order to prioritize human-made creativity.
• Content that has been edited or enhanced with Snapchat’s own AI creative tools will remain eligible for recommendation and will carry transparency indicators explaining AI use.
• Snap acknowledged its detection systems are imperfect and said it will continue investing in recommendation algorithms and transparency tools to enforce the new rule.
• The company cited strong creator engagement, saying unique Spotlight contributors are up more than 120% year-over-year, and recently tightened sharing controls for users aged 13 to 15.
• The move follows a broader industry push to curb low-quality “AI slop,” with other platforms adding reporting features, limiting AI-driven tools, and tightening monetization rules for inauthentic content.