Overview

• The film premiered on July 18 and has earned just $33.6 million worldwide in its opening weekend, with only $4 million in North America against a reported $60 million budget.
• Critics have given it a 20–21% score on Rotten Tomatoes, and audiences graded it B+ on CinemaScore, making it the lowest-rated entry in the series.
• In India, Smurfs opened to a net of Rs 40 lakh on its first day, reflecting underperformance in a key international market.
• Rihanna voices Smurfette and also serves as a producer and music contributor, highlighting Paramount’s strategy of enlisting pop stars for animated reboots.
• Paramount plans to debut the film on Paramount+ in mid-September after monitoring its muted theatrical run.