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Smucker's Sues Trader Joe's in Ohio Over Alleged Uncrustables Copycat

Smucker's says Trader Joe's round, crimped, blue-box sandwiches cause consumer confusion.

Overview

  • J. M. Smucker Company filed the federal lawsuit Monday in Ohio, accusing Trader Joe's of trademark and trade dress infringement tied to Uncrustables.
  • The complaint cites a round shape with crimped edges, a packaging image showing a bite taken out, and blue trade dress as elements that mirror Uncrustables.
  • Smucker's seeks an injunction to halt sales along with destruction of alleged infringing materials, restitution, unspecified damages, and legal fees.
  • The filing underscores Uncrustables' scale, claiming about 1.5 billion sandwiches produced annually and the brand nearing $1 billion.
  • Trader Joe's introduced its four-pack frozen Crustless Peanut Butter & Strawberry Jam Sandwiches in August and has not responded to requests for comment.