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Smashing Pumpkins Unveil $19.79 ‘OG Goth’ Erewhon Smoothie for ‘Mellon Collie’ 30th

Sales benefit the Concussion Legacy Foundation, where Billy Corgan serves on the national advisory board.

Overview

  • The limited-run drink is available at all Erewhon locations through November 8, 2025.
  • A portion of proceeds will support CLF’s programs focused on concussions and CTE.
  • The recipe features premium, nutrient-focused ingredients including almond milk, cola, coconut water, black sesame, peanut butter, banana, avocado, dates, chia, blue spirulina, chlorella, cacao, and lion’s mane.
  • The launch complements the band’s 30th-anniversary campaign for Mellon Collie And The Infinite Sadness, including a reissue and dates on the Rock Invasion Tour with recent stops in Jakarta, Singapore, and Abu Dhabi.
  • Erewhon extends its musician-collaboration smoothie lineup as an independent Certified B Corp organic retailer in Southern California.