Particle.news
Download on the App Store

Smashing Pumpkins Launch ‘OG Goth’ Smoothie With Erewhon at $19.79 Through Nov. 8

Proceeds support the Concussion Legacy Foundation, where Billy Corgan serves on the advisory board.

Overview

  • The limited-run drink marks the 30th anniversary of Mellon Collie and leans into October’s goth aesthetic as a seasonal tie-in.
  • The smoothie is available at all Erewhon locations for a fixed window ending November 8, signaling a promotional collaboration rather than a permanent menu item.
  • The recipe blends organic almond milk, coconut water and coconut yogurt cacao with black sesame and peanut butters, banana, avocado, blue spirulina, chlorella, cacao and lion’s mane.
  • The $19.79 price references the band’s 1995 era and the single 1979, aligning with anniversary reissues and ongoing tour activity.
  • Erewhon adds to its celebrity-collaboration roster with this release, following past smoothies tied to Hailey Bieber, Olivia Rodrigo, Sabrina Carpenter and Travis Scott.