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Smartwater Denies Relationship After Jax Taylor Posts Unauthorised Partnership

The public dispute raises fresh questions about third‑party influencer platforms and disputed AI‑doctored screenshots.

Overview

  • Jax Taylor posted photos and a Reel identifying himself as a Smartwater partner and then deleted the posts after the brand publicly said it had no relationship with him.
  • Smartwater’s denial, first shared on Reddit, is confirmed and was later read on Brittany Cartwright’s podcast according to her account.
  • Taylor says he accepted what he believed was a legitimate campaign from a third‑party influencer platform, that he received offer materials, and that he removed the content once told the campaign was unauthorised.
  • Cartwright and Kristen Doute countered by sharing portions of Taylor’s screenshots that they say show the VideoForce.ai top bar and other signs of AI doctoring, and Cartwright also alleged Smartwater messaged her directly.
  • The episode unfolds against an ongoing, contested divorce and recent reporting on Taylor’s new relationship with his former publicist, and it highlights how fake offers, intermediary platforms, and disputed digital evidence can affect creators, brands, and co‑parenting dynamics.