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3mo ago

SmartLess Mobile Debuts With $15 Data-Sane Wireless Plans

The direct-to-consumer eSIM carrier locks in low monthly rates on T-Mobile’s 5G network.

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AMAGANSETT, NEW YORK - AUGUST 17: (L-R) Jason Bateman, Sean Hayes, and Will Arnett speak onstage during SiriusXM Presents SmartLess Live with special guest Howard Stern at The Stephen Talkhouse on August 17, 2024 in Amagansett, New York. (Photo by Bryan Bedder/Getty Images for SiriusXM)
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Overview

  • Jason Bateman, Will Arnett and Sean Hayes officially launched SmartLess Mobile on June 10, opening sign-ups across the U.S. mainland and Puerto Rico.
  • Plans start at $15 per month for 5GB and rise to $30 for 30GB, with customers able to lock in their rate for life to match lighter data usage.
  • The app-only service uses eSIM technology and lets subscribers bring their own phones and transfer numbers via a quick QR code scan.
  • Telecom industry veterans Paul and Jeni McAleese lead the company as CEO and chief brand officer, backed by Thomvest Asset Management.
  • The venture builds on the SmartLess podcast’s reach and follows a wave of celebrity-backed virtual carriers like Ryan Reynolds’ Mint Mobile.