Overview

• Launched June 10 on T-Mobile’s 5G network with plans ranging from $15 for 5 GB to $30 for 30 GB per month.
• Customers sign up digitally via eSim QR code scanning and can transfer existing phone numbers within minutes.
• Backed by telecom veterans Paul and Jeni McAleese and lead investor Thomvest Asset Management, SmartLess Mobile operates as a digital-only flanker brand.
• It markets itself as “data-sane and refreshingly BS-free,” targeting users who spend most of their time on Wi-Fi.
• Subscribers can lock in their monthly rate for life to avoid future price increases.