Overview

• Small Business Saturday, initiated by American Express in 2010, encourages shoppers to support local businesses between Black Friday and Cyber Monday.
• In 2024, 85% of consumers expressed intent to shop small, reflecting a growing recognition of the economic and community value of small businesses.
• Small businesses are focusing on e-commerce and social media to adapt to changing shopping trends and reach more customers year-round.
• Shoppers can find unique deals across categories like fashion, beauty, home goods, and services, with many small businesses offering discounts to attract holiday buyers.
• Experts emphasize the importance of year-round support for small businesses through purchases, reviews, and social media engagement to ensure their sustainability.