Small Business Saturday 2024 Highlights Growth and Community Impact

The annual event emphasizes supporting local businesses during the holiday season, with consumers and entrepreneurs benefiting from exclusive deals and increased awareness.

• Small Business Saturday, initiated by American Express in 2010, encourages shoppers to support local businesses between Black Friday and Cyber Monday.
• In 2024, 85% of consumers expressed intent to shop small, reflecting a growing recognition of the economic and community value of small businesses.
• Small businesses are focusing on e-commerce and social media to adapt to changing shopping trends and reach more customers year-round.
• Shoppers can find unique deals across categories like fashion, beauty, home goods, and services, with many small businesses offering discounts to attract holiday buyers.
• Experts emphasize the importance of year-round support for small businesses through purchases, reviews, and social media engagement to ensure their sustainability.

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