Small Business Saturday 2024 Encourages Shoppers to Support Local Stores

The annual event, set for November 30, highlights the importance of shopping at one of the 33 million small businesses in the U.S.

Small Business Saturday was launched by American Express in 2010 and officially recognized by the Senate in 2011 to promote local businesses.
In 2023, shoppers spent $17 billion at small businesses during the event, according to the U.S. Small Business Administration.
Tools like Google’s small business filter, Amazon’s Support Small feature, and Etsy’s curated categories make finding small businesses online easier than ever.
Local events, such as markets and block parties, are planned across the country to showcase small businesses and independent artisans.
Consumers are encouraged to share their experiences on social media using the #ShopSmall hashtag to raise awareness and support for small businesses.