Small Beauty Brands Struggle for Sustainability Amid Complex Supply Chains

Eco-conscious entrepreneurs face significant challenges in sourcing and transparency within the beauty industry.

The beauty industry's supply chains are difficult to trace, complicating sustainable efforts.
Climate change disrupts production, making it harder for brands to maintain eco-friendly practices.
Small businesses often lack the leverage to demand transparency from suppliers.
Consumers increasingly demand 'clean beauty,' but dubious claims about product purity persist.
Entrepreneurs persevere despite higher costs and lower profit margins to meet sustainability goals.