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SmackDown’s Three-Hour Return Draws 1.175 Million Viewers, Tops Cable on Jan. 2

A modest uptick contrasts with steep year-over-year declines alongside weaker local ticket sales.

Overview

  • The broadcast averaged a 0.28 rating among adults 18–49, its best demo level since Nov. 21, according to Wrestlenomics and SpoilerTV.
  • Total viewership rose about 3% from the Dec. 26 episode, which had a shorter runtime and was pre-taped.
  • The Jan. 2 edition marked SmackDown’s first three-hour show since July 2025 on USA Network.
  • Analysts point to Nielsen’s Big Data + Panel methodology and heavy sports competition as factors distorting simple ratings comparisons.
  • The Buffalo event sold 9,046 tickets at KeyBank Center, roughly 30% fewer than the previous visit, even as YouTube clips drew strong engagement.