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Slimming World to Replace 'Syns' With 'Swips' in 2026 Plan Overhaul

The company says the update follows a science-led review to modernize language.

Overview

  • Website and app updates will begin in mid-December 2025, printed books refresh on December 26, and the new terms take effect in January 2026.
  • Healthy Extras will formally include a healthy fats option, with members choosing three daily portions from calcium, fibre and healthy fats lists.
  • The company will retire the names Body Magic and IMAGE Therapy, referring instead to its active lifestyle programme and support system, and it is introducing a new logo.
  • Managing director Lisa Salmon says changing the term addresses misunderstandings and helps members feel welcome because language can influence how people engage with the plan.
  • Slimming World says the changes were shaped by its Nutrition, Research and Health Department with input from linguistics specialists and member feedback, noting founder Margaret Miles‑Bramwell contributed to the review before her death in February 2025.