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5d ago

Slate Auto Surpasses 100,000 Reservations for $20K Electric Pickup

The Bezos-backed startup's minimalist, modular truck has drawn significant early interest, though the challenge of converting reservations to sales remains ahead.

Slate Racks Up 100,000 Reservations On Its Uber-Cheap Electric Truck: News
Slate Auto's electric pickup truck
In just over two weeks since it was unveiled, the Blank Slate pickup has attracted over 100,000 bookings
Slate Open Air Kit

Overview

  • Slate Auto has secured over 100,000 refundable $50 reservations for its 'Blank Slate' electric pickup within two weeks of its unveiling.
  • The truck is priced under $20,000 after federal tax credits and features a modular design with over 100 customizable accessories and an SUV conversion kit.
  • Production is planned at a repurposed factory in Warsaw, Indiana, with deliveries expected to begin in late 2026 and a target of 150,000 annual units by 2027.
  • The startup is backed by high-profile investors, including Jeff Bezos's Bezos Expeditions, Guggenheim Partners CEO Mark Walter, and General Catalyst.
  • While the reservation numbers are promising, industry analysts highlight the uncertainty of converting refundable deposits into actual sales, citing past EV market challenges.