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Slate Auto Starts Preorders for $24,950 Electric Pickup Emphasizing Accessories Over Features

The startup is selling a stripped two-seat truck online while betting that wraps, conversion kits and a large accessories marketplace will make up the margin and define the product.

Overview

  • Slate opened online preorders with a roughly $300 nonrefundable deposit and a published base MSRP of $24,950, saying deliveries will begin in the fourth quarter and production will ramp at a retooled plant in Warsaw, Indiana.
  • The truck is intentionally spartan with two seats, manual windows in base form, no central infotainment screen, a roughly 65 kWh LFP battery, an estimated 205-mile range, and a claimed zero-to-60 time of about eight seconds.
  • Slate is actively monetizing add-ons: branded Crayola wrap starter packs are priced at $1,549.99 and the company offers conversion kits and hundreds of accessories that let owners add features over time.
  • Independent configurator tests show extensive options can nearly double the advertised price — a fully optioned Fastback SUV build exceeded $46,000 — highlighting a tension between the low entry price and typical customer spend.
  • The company says it has about 180,000 reservations and 10,000 confirmed $300 deposits, but faces short-term risks converting interest into paid orders, scaling Warsaw production, and building a service network for owner-installed parts.