Overview

• Skyscanner’s 2026 Travel Trends report identifies seven behaviors, including ‘glowmads,’ ‘shelf discovery,’ ‘bookbound,’ ‘altitude shift,’ ‘Catching Flights and Feelings,’ ‘Family Miles,’ and ‘Destination Check-in.’
• Accommodation is shaping choices for younger travelers, with 61% of Gen Z saying they have picked a destination purely for the place to stay.
• Mountain escapes are gaining traction, as 71% of UK travelers are considering or planning a summer or autumn 2026 break in higher altitudes.
• Search interest is rising for under-the-radar spots, led by Salerno, Italy (+211%), with gains also reported for Koror, Palau; Kochi, Japan; and Bilbao, Spain (+97%).
• Flight prices show steep year-on-year declines to several markets, including Cologne, Germany (-44%), Goa, India (-34%), and Kaunas, Lithuania (-31%).